Television & AV
Here at SLiK Media we have a proven track record for providing comprehensive television campaign audits to advertisers both big and small.
Television as an advertising medium has proven its effectiveness to advertisers for decades. The current opportunities are vastly different from those that existed just a few years ago, particularly in a multi-screen environment. With high production costs and varying deployment opportunities advertisers need to know that their TV investment will deliver the best possible return, which is where we can help.
What kind of help can we provide?
With our wealth of media experience we are happy to provide consultancy on any areas of concern within TV campaigns whether planned or already run. Or we can provide a comprehensive audit of campaign effectiveness to highlight the strengths and weaknesses. All of our audits are tailored to the project and include our unique balanced scorecard to clearly illustrate whether the media agency has delivered against the agreed plan.
The areas that will be reviewed in a typical television audit are:
- Ratings vs plan by supplier and TV region
- Weekly strike weights
- Targeting efficiencies
- Top rating / programme access
- Peak delivery
- Centre break access
- Position in break access
- Coverage efficiency for core frequencies
- Price benchmarking
We don’t just hand over the figures and leave it there though, as part of our service we give in-depth analysis and advice on what can be optimised moving forwards to maximise media value for future campaigns.
Contact us today to discuss your television auditing requirements and find out how we can help you to extract the maximum value from your television budget.