Sponsorship is a powerful and well-loved marketing strategy, with global sponsorship spend exceeding $57 billion in 2015 (Sponsorship.com, 2016). Yet often it is treated differently to other marketing channels and once the fee is agreed then there is little to no sponsorship analysis to see if the targeted opportunities were effective.
With such large sums of money involved then here at SLiK we think that it should be analysed in exactly the same way as the rest of a media plan.
Every sponsorship is unique, so every evaluation that we carry out is just as unique to empower our clients with the information they need to judge real sponsorship value.
We have a range of assessment methods and evaluation tools that provide clear direction and insight into the media performance of the sponsorship including:
- Audience Profile
Once the value and impact of the sponsorship is understood then the best campaigns can be duplicated, whilst the rest can either be stopped or renegotiated (made easier with our research to back up the renegotiation).
Please contact us to discuss your needs in more detail.