Press advertising has been around since the 1700’s, and whilst it has seen a decline in physical readership recently it remains a valuable medium for advertisers.
At SLiK Media we understand the role of print. From advertorials to conventional display, our role as auditors is to ensure that media agencies deliver on their promises in all areas of print.
We pride ourselves on being able to provide rigorous analysis into all the critical areas of a press campaign, and to distil that analysis down into a scorecard that is easy to digest. Our balanced scorecard audit gives an easy diagnostic tool to illustrate whether the media agency has delivered against the market and against the agreed plan.
Combine that with our expert analysis of the strengths and weaknesses of the campaign and our clients are perfectly positioned to understand where money was well spent and what changes might need to be made for the next campaign to ensure they get the best brand value for their advertising budget.
A standard audit would look at these key areas:
- Penetration into issue
- Day of week usage (where appropriate)
- Editorial environment
- Price point
- Competitive pressure
As part of this service SLiK Media also carry out a vigilant hygiene check to ensure that the adverts which were paid for did actually appear.
Contact us today to find out how we a press audit can help to make your advertising budget go further.