Appointing or changing a media agency requires a pitch management process which can be a long and complex affair.
Here at SLiK Media we have assisted with a wide range of agency pitches - from large multi-divisional advertisers to smaller investors. As a result of this we have learned that every pitch is different and requires a bespoke plan in order to get the optimum result.
We can provide assistance at all stages of the pitch process including:
Before the process even starts we can help to clarify exactly what is needed from the pitch process, and from the ideal agency. This should then be captured in a concise and clear brief which informs the candidates exactly what they are pitching for and what is expected of them during the process.
Once that is complete then a decision needs to be made of who to invite to pitch. We have extensive experience with different media agencies and are happy to make recommendations based on the current media preferences, budget and geographical considerations. Once some options have been chosen we can do some background research to identify strengths, weaknesses and potential conflicts of interest which will help to streamline the process avoiding wasted time on both sides of the process.
Once the pitch process is underway we can attend and help to interrogate the proposals put forward looking for areas that lack clarity, or areas that based on our experience seem like they would be hard to deliver on. After every agency has pitched we can provide analysis for each proposal on their media plan vs their service levels, assisting to shortlist the strongest candidates, identify key concerns that might need additional clarification, and finally make a recommendation for the successful agency.
Unfortunately even after that lengthy process then once an agency has been chosen the process is still not finished until everything is formalised, agreed and signed. We can assist in negotiating the terms with the agency, and assist with formulating a robust and fair contract that makes sure both sides get the assurances they need.
We offer a tailored pitch management service that gives you only as much assistance as you require. From agency selection to simply crunching numbers in the background, please contact us and let’s have a discussion about how we can help you get the best out of the process.