Performance Related Schemes
The vast majority of advertisers motivate their media agencies with performance related incentives. When done correctly it is a powerful motivator for the agency to deliver the best client value they can for every campaign. If it is done incorrectly though then the rewards might not fairly reflect the effort involved and instead work to demotivate the agency.
That’s why we’re here to help. We have extensive experience with all manner of schemes and we can help to modify an existing scheme, or set one up if there isn’t one in place already.
What do we do?
Starting with the media agency contract we would review any current incentive schemes and reward mechanisms to see what the media agency has been used to. This can be key to creating a new, fairer system as we can get feedback on the areas that were or weren’t working and use that as a framework to build off.
Each of our client’s objectives and needs are different therefore we would sit down to discuss exactly what the campaign objectives were to identify what extra value would provide the most benefit. This allows us to suggest incentive schemes that are wholly reflective of the media strategy/service levels, not just a simple directionless scale.
Once a scheme has been agreed in principal, then it is time to start negotiation with the media agency to get their thoughts on the proposal. When the negotiations have finished and a scheme has been agreed that both sides are happy with then a revised contract can be written and signed off to formalise the deal and everything can start moving forward.
Please contact us for more information on how we can help develop and improve performance related incentive schemes for your business.