Here at SLiK Media we can provide a rigorous media market forecast service to help with budget planning. The current budget might be enough to cover all of the planned marketing campaigns, but how about in the future? What price hikes might be coming so the budget is suddenly left short?
The media market is constantly in flux, with ever-changing consumer habits driving growth in new areas such as virtual reality and eSports, and causing a decline in areas such as traditional press. All of this follows the law of supply and demand and means that the cost of that media will be evolving as the demand changes.
As an advertiser, your agency will provide you with their forecasts for market price changes. Experience has taught us that these predictions can be overly optimistic, which is not surprising given that large amounts of agency income is based on commission.
We work with all major media owners and agency networks to develop a set of totally impartial media rate forecasts based on macro (economic) factors, micro (weather/events) factors and insight from our own client information.
Please contact us for more information.