As the leading UK-specific media auditors (we work with partner companies in other territories) we have had the time and experience to streamline our offering and provide the best service to our clients.
Who needs an audit?
Media auditing is not a witch-hunt as it is often perceived, it is impartial monitoring of the partnership between the client and agency to understand how, and how efficiently, their marketing investments are being made.
An audit will give you the clarity to see if your media plan is being delivered as promised, that your adverts did actually appear, and also where improvements can be made.
Our approach is complicated, but delivered in a straightforward manner. It is clear, concise and accurate, and commences with the use of balanced colour coded scorecards.
A comprehensive, but uncomplicated approach meaning those without media expertise can quickly and easily identify the strengths and weaknesses of a campaign or phase of media activity. A media performance dashboard if you like.
Behind the simplicity of a colour-coded system lies a hidden depth of data analytics where we rigorously evaluate, analyse and investigate every facet of the data from your media agency. This is then distilled down into the key numerical output to assist in making critical decisions without having to wade through a sea of media numbers.
Whether investing in VOD, cinema, TV, radio, OOH, press, digital or social media we have the experience and expertise to provide bespoke auditing services to help you determine the optimal balance between quality and cost. Post campaign assessments are important for compliance purposes, but SLiK operates pre-flight objective tests to ensure your agency is proposing the most appropriate media solutions for your communication needs.
Please contact us today to find out how our auditing expertise can help your business, or see below for more information on a specific type of media auditing:
Here at SLiK Media we have a proven track record for providing comprehensive television campaign audits to advertisers both big and small.
Television as an advertising medium has proven its effectiveness to advertisers for decades. The current opportunities are vastly different from those that existed just a few years ago, particularly in a multi-screen environment. With high production costs and varying deployment opportunities advertisers need to know that their TV investment will deliver the best possible return, which is where we can help.
What kind of help can we provide?
With our wealth of media experience we are happy to provide consultancy on any areas of concern within TV campaigns whether planned or already run. Or we can provide a comprehensive audit of campaign effectiveness to highlight the strengths and weaknesses. All of our audits are tailored to the project and include our unique balanced scorecard to clearly illustrate whether the media agency has delivered against the agreed plan.
The areas that will be reviewed in a typical television audit are:
- Ratings vs plan by supplier and TV region
- Weekly strike weights
- Targeting efficiencies
- Top rating / programme access
- Peak delivery
- Centre break access
- Position in break access
- Coverage efficiency for core frequencies
- Price benchmarking
We don’t just hand over the figures and leave it there though, as part of our service we give in-depth analysis and advice on what can be optimised moving forwards to maximise media value for future campaigns.
Contact us today to discuss your television auditing requirements and find out how we can help you to extract the maximum value from your television budget.
Press advertising has been around since the 1700’s, and whilst it has seen a decline in physical readership recently it remains a valuable medium for advertisers.
At SLiK Media we understand the role of print. From advertorials to conventional display, our role as auditors is to ensure that media agencies deliver on their promises in all areas of print.
We pride ourselves on being able to provide rigorous analysis into all the critical areas of a press campaign, and to distil that analysis down into a scorecard that is easy to digest. Our balanced scorecard audit gives an easy diagnostic tool to illustrate whether the media agency has delivered against the market and against the agreed plan.
Combine that with our expert analysis of the strengths and weaknesses of the campaign and our clients are perfectly positioned to understand where money was well spent and what changes might need to be made for the next campaign to ensure they get the best brand value for their advertising budget.
A standard audit would look at these key areas:
- Penetration into issue
- Day of week usage (where appropriate)
- Editorial environment
- Price point
- Competitive pressure
As part of this service SLiK Media also carry out a vigilant hygiene check to ensure that the adverts which were paid for did actually appear.
Contact us today to find out how we a press audit can help to make your advertising budget go further.
There can be a huge variance in the value and quality of out of home advertising sites across the UK. This makes auditing an important part of your out of home campaigns to focus on where value was lost and where to target moving forwards.
Is out of home advertising still relevant?
On an average day someone will make eye contact with around 27 roadside posters and 14 bus adverts, or by taking a trip on the tube they would be exposed to an average of 74 adverts. All of this is according to the largest piece of research conducted into the UK out of home advertising sector, a £19m media study by research body Route, the successor to Postar. These figures illustrate how deeply embedded out of home media has become in our daily lives.
What can we offer?
SLiK Media understands the role of all types of Out of Home (OOH) media in a comprehensive media plan and we understand that every client will tackle this medium differently. That’s why we tailor our consultancy and audits to your needs to help you realise hidden value, improve terms, and identify the strengths and weaknesses of your campaign, so that your next out of home campaign can be even better.
In a typical audit we look at the following areas:
- Sheetage by region
- Roadside frame impacts vs market averages
- Cost per thousand comparison by format
- Price benchmarking – matched for quality, format and period
- Distribution vs availability
- Proximity to points of interest
Contact us today to discuss your OOH auditing needs and we can start to show you how to maximise your marketing impact.
The digital industry is growing at a furious pace in both size and complexity every year, sparking an increased need for rigorous digital media auditing.
With more and more companies starting to shift their focus to mobile and digital it is easy for advertisers to get overwhelmed with the multitude of online marketing options that are available to them. To add to the confusion then often companies with a vested interest in certain channels will all claim that their solution is the best and most cost effective way to reach your customers online.
What can we offer?
Here at SLiK Media we are independent, with no ties to any particular agency or advertising platform, and we keep our fingers on the pulse of the digital industry to learn what works and what doesn’t. That allows us to provide genuine, informed direction to our clients to help them recognise the full potential of their budgets.
We can answer questions like:
- Should we have a digital team in-house?
- Is programmatic worth the effort and expense?
- How do we optimise our PPC efforts?
- What can we do to benefit from Search engine optimisation?
- How do our costs compare against the benchmark?
- What kind of data can our website analytics provide?
- How can we verify our ad viewability?
- How can we protect ourselves from ad fraud?
Whether our clients need their paid media audited, owned or earned media analysed, consultation on how to get the most out of digital, or just want to chat about the kind of tools and platforms online that can help their business to grow, then we’re always happy to help.
Contact us today to find out how we can help maximise your digital media spend.
Commercial radio distribution has developed dramatically over the past few years with digital listening opportunities through DAB, online and mobile. Increased and often more complex distribution make radio advertising audits even more crucial.
Radio remains very much a mass-medium with 9 out of 10 people in the UK listening to it every week, and the average listener tuning in to 19 hours of live radio per week (Rajar Q2 17). However, growth in the number of stations has also meant there is a very segmented audience available to the advertiser.
Spot advertising is the most commonly used form of paid advertising on commercial radio. Spot airtime can be bought across different dayparts and days of the week depending on the objectives of your campaign. At SLiK Media our audits assess every radio campaign’s entire spot list at the station level along with time length, date, time and impacts. At the end we’ll blend in-depth data interrogation with expert analysis to quickly identify the key areas where radio campaigns are performing and where they’re not, along with recommendations for future campaigns.
A few of the areas we look at are:
- Day of Week (DOW) vs station natural delivery
- Daypart (DPT) vs station natural delivery
- Targeting efficiency
- Price benchmarking factored for quality (DPT/DOW) and approval lead-time on a station by station basis
Contact us today to find out how our radio audits and consultancy can benefit your business.
We are happy to offer our clients a robust cinema media auditing service to help understand exactly what a campaign delivered.
In the UK there are 771 cinema locations with 4,115 screens, 171 million admissions and an annual box office revenue of £1.2bn (as of 2015, CinemaUK.org.uk), showing that the cinema industry is continuing to show strength and provide a large captive audience for you advertising message.
Cinema advertising CPTs (cost per thousands) are high compared to other media, but it delivers low levels of ad avoidance and a high level of engagement compared to other media as there are very few distractions. DCM (Digital Cinema Media) research shows that 89% of male cinemagoers watch cinema on-screen advertising and 90% of females (http://www.getmemedia.com/DB/market-insight/cinema-advertising-insight.html).
The cinema medium has invested heavily in digital projection technology providing much greater flexibility, whether this is to deliver regional requirements, targeting specific days, or to follow a specific audience or film. That increased flexibility means extra vigilance is required to make sure the plan is delivered as expected.
A typical cinema audit that we provide includes:
- Delivery vs plan
- Cost and admissions by contractor
- Price benchmarking
All of this analysis is tailored to the market, regional requirements and advertising goals of our client, and will be presented in an easily digestible format that clearly shows where the strengths and weaknesses of the campaign were.
Contact us today to find out how we can help you to extract the maximum value from your cinema campaigns.