With experience comes insight and with insight fewer poor decisions are made. SLiK are firm believers in the adage that prevention is better than cure.
The media plan is at the heart of all your marketing and getting it right can make or break the success of a campaign. An agency should provide a plan that fits the specific needs of the campaign, and a strategy that maximises the chance of success. The problem is that the agency may be less impartial than they should be due to obligations to media owners, existing value pots, or they may wish to use the media budget to experiment with emerging technologies or companies.
We are impartial and work with many client companies to ensure the media plans they are signing off sit comfortably with their campaign objectives, the strategy and the brief. Our extensive experience allows us to pinpoint potential bottlenecks or wasted budget quickly, saving time and money, and our knowledge of the media market allows us to make suggestions about where the budget would be better utilised.
If any changes are needed then we are happy to help negotiate with the media agency on your behalf to get the plans ratified and answer any queries and concerns that they might have regarding the changes.
Please contact us to find out exactly how our media planning consultancy can provide the optimum solution for your communication needs.