A rigorous analysis of the competition can help to understand where marketing activities sit within the commercial category, and the strengths and weaknesses they have that can be exploited for an advantage. This competitive analysis can be a broad look at the entire marketing landscape, or often it can be beneficial to target just one channel, such as social media, allowing insights to be gleaned and changes to be made quickly as part of an iterative process of improvement.
A media agency, as part of its service to a client, should provide some sort of competitive expenditure and activity analysis. Unfortunately we often find that this form of agency analysis lacks the critical insights needed to drive meaningful change.
Our services are centred around our clients and the sectors in which they operate. We pride ourselves on our understanding of their competitive pressures and assist them by using the most accurate and reliable research/systems to gain insight that can add real value to their campaign planning. All of our services are bespoke so we can provide just the right amount of assistance as needed with this process.
Please feel free to contact us and we can start to discuss the kind of analysis that you need to gain additional traction in your market.