We are happy to offer our clients a robust cinema media auditing service to help understand exactly what a campaign delivered.
In the UK there are 771 cinema locations with 4,115 screens, 171 million admissions and an annual box office revenue of £1.2bn (as of 2015, CinemaUK.org.uk), showing that the cinema industry is continuing to show strength and provide a large captive audience for you advertising message.
Cinema advertising CPTs (cost per thousands) are high compared to other media, but it delivers low levels of ad avoidance and a high level of engagement compared to other media as there are very few distractions. DCM (Digital Cinema Media) research shows that 89% of male cinemagoers watch cinema on-screen advertising and 90% of females (http://www.getmemedia.com/DB/market-insight/cinema-advertising-insight.html).
The cinema medium has invested heavily in digital projection technology providing much greater flexibility, whether this is to deliver regional requirements, targeting specific days, or to follow a specific audience or film. That increased flexibility means extra vigilance is required to make sure the plan is delivered as expected.
A typical cinema audit that we provide includes:
- Delivery vs plan
- Cost and admissions by contractor
- Price benchmarking
All of this analysis is tailored to the market, regional requirements and advertising goals of our client, and will be presented in an easily digestible format that clearly shows where the strengths and weaknesses of the campaign were.
Contact us today to find out how we can help you to extract the maximum value from your cinema campaigns.